College Savings Plans (529s)

How They Work and Who Should Use Them

In partnership with

Hey Coach,

College feels expensive because… it is.
But the earlier you prepare, the easier it becomes - just like player development.

The good news? There’s a simple, tax-advantaged tool built for families, including coaches:
the 529 college savings plan.

Let’s break it down so you know how it works, why it’s valuable, and who should consider using one.

1. What Is a 529 Plan?

A 529 plan is a tax-advantaged investment account designed to help you save for education expenses - primarily college, but also K-12 tuition, apprenticeships, and even student loan repayment.

Think of it like a Roth IRA for education:
You contribute money → it grows tax-free → withdrawals are tax-free when used for qualified education expenses.

Qualified expenses include:

  • Tuition

  • Room & board

  • Books

  • Fees

  • Computers & required supplies

  • Apprenticeship program costs

  • Up to $10,000 toward student loans

2. Tax Benefits (The Real Advantage)

529 plans offer three major tax wins:

1. Tax-free growth

Your investments compound without taxes slowing them down.

2. Tax-free withdrawals

As long as the money is used for qualified education expenses.

3. Potential state tax deductions

Most states give you a state tax deduction or credit for contributions.

This is why 529s are a powerful tool for families - the tax benefits alone can save thousands.

More than $10k in debt? We can help.

Debt happens. Getting out starts here.

Millions of Americans are tackling debt right now.

Whether it’s credit cards, loans, or medical bills, the right plan can help you take control again. Money.com's team researched trusted debt relief programs that actually work.

Answer a few quick questions to find your best path forward and see how much you could save. answer a few short questions, and get your free rate today.

3. How 529 Plans Work

Here’s the simple playbook:

Step 1 - Open a 529 account

You can choose your state’s plan or any other state’s plan - you’re not locked in.

Step 2 - Choose how to invest

529s offer age-based portfolios (like target-date funds), which get more conservative as the child nears college.

Step 3 - Contribute over time

Even small monthly contributions add up, especially with tax-free compounding.

Step 4 - Use the funds for education

Withdraw tax-free when the student incurs qualified expenses.

4. Who Should Consider a 529?

  • Parents

Coaching families who want to prepare for college costs proactively.

  • Grandparents

A common gifting strategy - especially for birthdays and holidays.

  • Coaches who want to fund their own future education

529s can be used for your graduate degree or certification programs.

  • Anyone planning long-term education savings

Even if college isn’t certain, 529s are flexible.

5. What If Your Child Doesn’t Go to College?

Good news - the money isn’t locked.

529 funds can be redirected to:

  • Another child

  • A grandchild

  • Yourself

  • A spouse

  • Any family member

Plus, you can use up to $35,000 (lifetime limit) to roll unused 529 funds into a Roth IRA for the beneficiary (under specific conditions).

Flexibility + options = less fear about “wasting” the money.

6. How Much Should You Save?

Here’s a simple framework:

🏀 The Coach’s 3-Level Savings Model

LEVEL 1: Foundation
$25–$100/month - builds a meaningful base over time.

LEVEL 2: Competitive
$100–$250/month - helps cover a large portion of future tuition.

LEVEL 3: Full Court Press
$250–$500+/month - targets significant or full tuition support.

Every family is different - but something is always better than nothing.

7. 529 vs. Other Options

Option

Tax Benefits

Flexibility

Best For

529 plan

Great (tax-free growth & withdrawals)

Medium

Families saving for college

Roth IRA

Good

High

Retirement first, education second

Savings Account

None

High

Short-term or conservative savers

UTMA/UGMA

None

Medium

Non-education expenses for minors

The 529 is usually the most efficient education savings tool.

Final Whistle

Here’s your simple 529 game plan:

✔️ Open a 529 - any state’s plan is fine
✔️ Use age-based portfolios for simple investing
✔️ Contribute what you can, consistently
✔️ Enjoy tax-free growth + tax-free withdrawals
✔️ Stay flexible - unused funds can be repurposed

Saving for college isn’t about perfection - it’s about progress.
The earlier you start, the easier the future looks.

 Subscribe here → Wealth4Coaches Newsletter

Coach Mike Klinzing
Founder, Wealth4Coaches
"Coach smarter. Save better. Live freer."